Creating a privacy policy for Meta Business (Facebook, Instagram, WhatsApp) is mandatory if you use tools like the Meta Pixel, Conversions API, or Lead Ads. Meta's terms require you to provide a "clear and prominent" notice to users about how their data is collected and shared.
Below is a template and a checklist of what must be included to stay compliant with Meta's 2026 policies.
Essential Requirements for Meta
If you are using Meta Business tools, your policy must specifically disclose:
Tracking Technologies: Usage of the Meta Pixel, SDKs, or similar technologies.
Data Purpose: That data is used for targeted advertising and measurement services.
Third-Party Sharing: That Meta (a third party) collects or receives information from your site/app.
Opt-out Links: Instructions on how users can opt out of targeted ads (e.g., via
Facebook Ad Preferences
Privacy Policy Template (Meta-Specific Sections)
Note: This is a guide, not legal advice. You should customize the bracketed information
[ ]to fit your specific business.
1. Information We Collect via Meta Business Tools
We use Meta Business Tools (including the Meta Pixel and Conversions API) on our website. These tools allow us to track user actions, such as pages visited or purchases made. The data collected may include:
Hashed identifiers (e.g., email addresses or phone numbers).
Standard events (e.g., "Add to Cart" or "Complete Registration").
Technical data (e.g., IP address, browser type, and device ID).
2. How We Use This Information
We use the data collected through Meta tools to:
Targeted Advertising: Show you relevant ads on Facebook and Instagram based on your past behavior on our site.
Measurement: Analyze the effectiveness of our ad campaigns.
Optimization: Improve the performance of our website and ensure our marketing reaches the right audience.
3. Sharing Data with Third Parties (Meta)
By using our site, you acknowledge that third parties, including Meta, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet and use that information to provide measurement services and target ads.
4.
You have the right to opt out of the collection and use of information for ad targeting. You can exercise this choice through:
Meta Settings: Adjusting your
Facebook Ad Settings Industry Opt-outs: Visiting the
Digital Advertising Alliance Your Online Choices Browser Settings: Most browsers allow you to block cookies or tracking via "Do Not Track" settings.
